Syria's premium beauty app is almost here.
LUMI brings the world's most loved makeup, skincare and fragrance brands to Syria through one authorised, brand-safe app. The app is designed and built. Now we're opening direct accounts with the brands we launch with.
- ✓AppDesigned end to end: browse, shade finder, bag, checkout, tracking.
- ✓BrandBilingual LUMI identity, Arabic-first, built for premium.
- ✓LogisticsA 7-hub logistics network, our own lane into Syria and Damascus fulfilment.
- ✓AssortmentLaunch range built from 100,000+ SKUs of regional demand data.
- NowSelecting launch brands and opening direct accounts.
Built end to end.
Every flow a Syrian shopper needs is designed and working: discover, compare shades, check out, track the delivery to the door. Black-and-white chrome, so your products do the talking.
Prototype screens from the LUMI app. Products shown are illustrative.
Your brand, presented the way you would.
- 01
Authorised channel only
Authentic, traceable stock bought directly from you or your official distributor. Nothing parallel.
- 02
Price discipline
We respect your recommended retail pricing and protect your positioning in the market.
- 03
Brand-right presentation
Dedicated brand pages, official imagery and copy, approved by you.
- 04
Launch marketing
Home-screen campaigns, edits and social launches for every launch brand.
- 05
Sell-through reporting
Monthly sales and stock reports, so you can see Syria clearly.
Syria is reopening. Official beauty channels are few.
A young, connected population with strong demand for authentic global beauty, and almost no authorised way to buy it. LUMI is built to be that way.
Source: DataReportal, Digital 2026: Syria (population as of Oct 2025).
SKUs analysed across 9 beauty retailers in Iraq, Lebanon, Jordan and Saudi Arabia. 2,542 brands ranked by real regional demand to decide which brands and products LUMI launches with.
Built on 70 years of trade, rooted in Damascus.
LUMI is backed by a family trading and logistics group rooted in Damascus, with its own lane into Syria. Your stock moves from your warehouse to the customer's door without passing through anyone else's hands.
Your brand
Direct, or through your official distributor.
Jebel Ali hub
Consolidation and quality checks.
Customs
Clearance into Syria, handled in-house.
Damascus warehouse
Racked storage, pick, pack and QC.
To the door
Delivery across Syria.
Wherever your stock ships from, we collect it.
We collect from brand and official-distributor warehouses on three continents, consolidate at Jebel Ali, and move everything into Damascus ourselves.
- Miami
- New York
- Paris
- Netherlands
- Hong Kong
- Seoul
- Jebel Ali hub
- Damascus
of family trade heritage, rooted in Damascus.
import, customs clearance, warehousing and delivery, all run by our own team.
in our logistics network: we collect from Miami, New York, Paris, the Netherlands, Hong Kong and Seoul, and consolidate at Jebel Ali.
Launch with us in Syria.
We're choosing a focused group of launch brands. Open a direct account today and grow with us from there.
- 01
Direct account
Open a trading account and launch a curated range in the app.
- 02
Authorised retailer
Become your officially recognised online retailer in Syria.
- 03
Exclusive partner
Volume-based exclusivity for the Syrian market.